Google Scholar is the first largest and third most important scientometric database in the world. Did you know that this service is a good tool for promoting a scientist's activities? Today we will analyze the functionality of the platform and tell you how to effectively use it to increase scholarly influence.

Google Scholar platform features
Google Scholar is a scholarly metrics platform that covers a wide range of scholarly content, including research articles, books, dissertations, conference abstracts, patents, and other materials.
Key features of Google Scholar include:
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more than 400 million scholarly documents
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over 100 million scientific articles
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50k+ peer-reviewed journals
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90% coverage of all articles published in English
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scientific content in 60+ languages
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peer-reviewed online scientific journals, books, conference papers, dissertations, preprints, abstracts, technical reports, court decisions and patents, and other scientific literature.

Google Academy has a significant advantage over the two most popular scientometric services (Scopus and WOS) - free access to all functionality and scientific content hosted in the database.
Main scientometric indicators of Google Academy
Total number of citations - the sum of all references to the author's work by other scientists. The total number of citations of all publications allows to assess the contribution of scientistto science.
H-index (Hirsch Index) - a scientometric indicator based on the relationship between the number of publications of a scientist and their citations. H-index displays n publications cited n times.
I10-index is a metric that displays the number of publications that have been cited at least 10 times (implemented only on the Google Scholar platform).
What features does Google Scholar provide for a scholar?
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full access to all scientific materials included in the database. There is no need to subscribe (for example, the full functionality of Scopus and Web of Science is available only after paid registration)
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search for necessary scientific materials on topics of interest using keywords, author's name or title of the work
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registration: scientists can create an author profile, where all their publications are collected and their scientometric indicators are displayed. This helps to demonstrate scientific achievements and keep information about themselves up-to-date
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creating your own library with a selection of materials on topics of interest
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tracking trends in the scientific field: an opportunity to familiarize yourself with the latest scientific achievements in various disciplines
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finding colleagues with research interests for future projects, collaborations, and scientific articles
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the ability to track the scientific value of published papers through influence metrics.
How can a researcher increase the visibility of their research papers and scientometric metrics using Google Scholar?
Tip 1
Create an author profile in Google Scholar. Provide all necessary information about yourself - name, affiliation, field of scientific interests. Fill out the profile as much as possible to improve its optimization in the scientometric system.
Tip 2
Add all your publications and make sure all your work is indexed in your profile. Articles can be imported automatically or added manually via search. Note that open access scholarly articles receive more citations.
Tip 3
Regularly update your profile information. Add new postings and update personal information as needed.
Tip 4
Optimize your profile with keywords. Include keywords in your profile that match your research interests and research topics. This will help other scientists to find your work. As a consequence, the probability of your publications being cited will increase.
Tip 5
Publish articles in "Open Access" journals - this way you increase the probability that your articles will be found and read by a large audience. Accordingly, the probability of your papers being cited increases many times over.
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